Start-Ups versus Scale-Ups

Start-Ups versus Scale-Ups

The business environment in the United States today tends to shower attention and praise on two segments – the monolithic giants and the glamorous start-ups.  Yet, lost in the middle, are the companies that employ millions of people and provide the fuel that drives...
Strategy

Strategy

The word “strategy” is perhaps one of the most over-used, yet least understood terms used in business.  Indeed, those who benefit from complexity often shroud the term in mystery and give the impression that we must align ourselves with “oracle” who can help us...
Company Culture – More than Buzz Words and Platitudes

Company Culture – More than Buzz Words and Platitudes

Visit any blog or magazine focused on business and entrepreneurship, and frequently you will find something about culture or employee engagement. Often the author is sharing the latest trend on company culture: from rock-climbing walls, yoga studios or some other...
Dream On

Dream On

The Dream On program was created by John Ratliff and his team at Appletree Answers as a way to strengthen employee engagement and build a meaningful company culture. While at first John and the team were uncertain about the impact Dream On would have inside the...
Core Values

Core Values

Millions of dollars are spent each year on well-intentioned strategic consultants that help companies articulate their “Core Values” in connection with setting a strategic vision or a plan for growth. While it might not seem like it at the time, defining a company’s...
Why align5?

Why align5?

You might be wondering about the name of our company, align5. At align5, our passion is to work with growth company entrepreneurs as they build their companies and achieve their goals. Every member of our team is an entrepreneur or has dedicated their professional...