Welcome to our continuing series, “Lessons Learned from Richard Branson” in which our CEO John Ratliff shares important takeaways he has learned from his friendship with Richard over the years. This is Part 2!

In the uncertain economic climate of 2009, he asked Richard what his strategy was navigating a company (or multiple companies) through a contracting economy. 

Listen as John shares Richard’s answer to this critical question. 

View the other videos in this series here.