The only constant in life is change.

You may not need me to tell you this, but I’ve always operated on the principle that the more prepared you are for change, the more at peace you are with change, the easier the process of change will be.

Personally, I’ve experienced a lot of change lately, both on the personal front and on the business front. And as usual, I’ve been thinking about all the parallels between the two, and what patterns I can identify.

So for today’s message, I thought I’d do something different (ah another change!) and record my thoughts on my drive home about one particular pattern I’ve noticed.

Take a look:

We naturally hate change. It’s just human nature.

But we love stories. 

And there’s something about a good story that smooths out all the wrinkles that any change, big or small, brings with it.

Think about the last time you made a big, life-changing purchase. You probably told yourself a story based on what you saw and felt. You imagined what the experience would look and feel like before a sales pitch was even made.

As a buyer, the story you tell yourself often outweighs the story you are told by the seller.

Now on the flipside, think about this concept when preparing to sell your business.

How you “stage” your business for potential buyers can make or break the deal before the two sides ever come to the table.

In real estate, in business, and in life, stories are what drive decisions.

So think about the story a potential buyer of your business would tell themselves today, and compare it with the story you want them to tell themselves when the day comes.

Therein lies your opportunity.


Founder of the align5 Companies,  CEO of Scaling Up Coaches, and Serial Entrepreneur

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